Reason You Need SEM
Reasons You Need SEM
Be Seen By the Right People
Not everyone gets a piece of the digital advertising pie . . . with the right implementation of both SEO and SEM, you get one.
Unlike organic searches there are limited spaces for an ad to show in the search results. SEO plays a part in Search Engine Marketing. Using the right keywords with the right audience and the right ad content combo, your ad is seen by right people at the right time. We have the tools to find the right keywords and the right audience. (Yes, we know that is a lot of “rights” but you can never have too much of the right thing, right?)
Get More Sales
Does Google know you better than you do? Using SEM can get your ad to the unknown person who needs what you offer.
With Google Ads you can have your ads displayed on websites or apps based on the product or service you offer. You can also target people that show interest in a topic or geographic area. Shopping ads allow you to showcase your products in front of people looking for similar products. Getting your ads in front of people looking to purchase increases the likelihood of them purchasing from you.
Improve Your SEO Ranking
Want to know the big bad secret to conquering the digital marketing world? Fine . . . we will tell you below.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) go hand-in-hand. (They’re basically soulmates.) Better SEO leads to better ad placement and better ad placement leads to better Google rankings and authority score. With a properly “SEOed” website your ads will be more likely displayed. You always need to SEO your ad’s content. The best practice is to align the ad’s SEO with the landing page’s SEO.