Summit Marketing

Reasons for SEM

sivabisw — Wed, 13 Jul 2022 16:55:40 +0000

Reason You Need SEM

Reasons You Need SEM

Be Seen By the Right People

Not everyone gets a piece of the digital advertising pie . . . with the right implementation of both SEO and SEM, you get one.

Unlike organic searches there are limited spaces for an ad to show in the search results. SEO plays a part in Search Engine Marketing. Using the right keywords with the right audience and the right ad content combo, your ad is seen by right people at the right time. We have the tools to find the right keywords and the right audience. (Yes, we know that is a lot of “rights” but you can never have too much of the right thing, right?)

Get More Sales

Does Google know you better than you do? Using SEM can get your ad to the unknown person who needs what you offer.

With Google Ads you can have your ads displayed on websites or apps based on the product or service you offer. You can also target people that show interest in a topic or geographic area. Shopping ads allow you to showcase your products in front of people looking for similar products. Getting your ads in front of people looking to purchase increases the likelihood of them purchasing from you.

Improve Your SEO Ranking

Want to know the big bad secret to conquering the digital marketing world? Fine . . . we will tell you below.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) go hand-in-hand. (They’re basically soulmates.) Better SEO leads to better ad placement and better ad placement leads to better Google rankings and authority score. With a properly “SEOed” website your ads will be more likely displayed. You always need to SEO your ad’s content. The best practice is to align the ad’s SEO with the landing page’s SEO.

The post Reasons for SEM appeared first on Summit Marketing.

Reasons for SEO

sivabisw — Wed, 13 Jul 2022 15:16:11 +0000

Reason You Need SEO

LEARN MORE

Reasons You Need SEO

LEARN More

Be Seen By More People

Ready for your front page debut? Be seen first on Google by raising your ranking through search engine optimization.

Getting your Google ranking higher puts your website in front of more people. Less than 6% of searches look at the second page of Google search results. Google and other search engines are always changing how they rank websites and what they are looking for when it comes to “Bad SEO”. We are constantly tracking new changes and implementing those on our client’s websites to make sure they are being seen.

Get More Website Visits

If your website is your new lobby, then get new customers walking through those doors by using “SERP” features.

Being seen is only half the battle. Getting potential customers or clients to visit your website and perform some action is the goal. Attention grabbing headlines and titles aren’t all that is required. Featured Snippets, Knowledge Panels, Site Links, there are many ways to increase the likelihood someone visits your website. Having unique content along with these SERP (Search Engine Results Page) features helps improves your authority score.

Business Growth

Stop being invisible to potential customers. Come out of the shadows and step into the search engine spotlight!

Improving your authority score with Google places your website in front of more people, making it more likely they will visit your website which then leads to . . . you guessed it, more business/customers/clients. With higher a SEO score you could go from being nonexistent to being in the top 3 results of organic search results increases your visibility by more than 75%. More than 25% of people click on the first result when searching.

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Tips for Social Media

sivabisw — Tue, 28 Jun 2022 20:11:39 +0000

Tips for Social Media

DIGITAL MARKETING

Tips for Social Media

DIGITIAL MARKETING

Always Changing

Love it or hate it, change happens. Adaptability and agility are key to staying current in this ever-changing landscape.

A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates. They need to be open-minded and consider what strategies should be put in place immediately to be successful in those new platforms. A social media manager can take in what changes are happening or soon to take place, and be agile, to provide continued success.

Necessary Engagement

Social media is a two-way conversation. People want to know that the brand they care about, also cares about them.

An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand. Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good. Engaging with your users – whether that be within a page or group – has to happen. Utilizing social media as a customer experience enhancement tool helps get your users the help they need.

Audience Growth

If you want growth, you gotta work for it. As your audience grows, the credibility of your brand also grows.

Growing your social media audience is essentially a megaphone in the digital space. Think of your social media audience as your ambassadors, who would help share the benefits of using your brand’s products. Having a large audience within social media improves your “street cred” thus bringing more opportunities to your brand which can grow not only your social media base but also grow your leads and revenue.

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Tips for Print Design

sivabisw — Fri, 24 Jun 2022 09:30:00 +0000

Tips for Print Design

PRINT DESIGN

Tips for Print Design

PRINT DESIGN

Follow the Grid

They say a clear space equals a clear mind. We say clear space equals a clear design. Keep it clean and clear with the grid.

Using the grid within any sort of print material is essential to keep things ordered and aligned. Creating a grid sets the structure for clean margins and proper space alignment. The grid is the foundation to any design. Not only does the grid keep your print material clean and neat, it improves efficiency as it can speed up time for the designer by already having the backbone of the layout established.

Hierarchy Matters

You have to know the rules before you break them . . . You have to master the design skill of visual hierarchy.

It is one of the most important jobs of the designer to effectively organize content. A big aspect of visual hierarchy is knowing how to work with typography. A general rule for every design is to include three levels of hierarchy which are the heading, the subheading, and the body text. Changing the typeface is not always the answer. Remember to consider the weight, color, contrast, case, and position of the typography.

Smart Branding

A strong print design is more than just a pretty face. But a pretty face is important. Smart branding is the key.

Branding, branding, branding . . . why are we always preaching about branding? Could it be that branding is the most essential part of crafting good design for your company and business? Knowing the proper way to use your brand elements is important across all areas. Color choices, how to use your typeface (see previous slide), photo/graphic element placement must be carefully considered within your print design material.

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Tips for Web Design

sivabisw — Wed, 22 Jun 2022 15:26:20 +0000

Tips for Web Design

WEB DESIGN

Tips for Web Design

WEB DESIGN

First Impressions

You may not be able to judge a book by its cover but you most certainly can judge a website by its homepage.

Your website is typically the first thing the consumer sees about you and your company/business so it is important to drive immediate interest through the design of the homepage of your website. The common 10-second rule applies here. If you can provide enough value for a visitor for more than 10 seconds, further engagement within the rest of your website is pretty much a guarantee.

Avoid Clutter

White space, within the design of your website, is always your friend. Less is more — minimalist not maximalist.

As most people are visual creatures, it is important to know the important ways to attract the eye. One of those is by giving it less to look at. Cluttered layouts with contrasting imagery, too much imagery, too much text and button links, are just some ways to clutter your website leaving it visually unbalanced. You can use all of these things but minimally and with thought to the strategic placement of those things.

Follow Branding

Consistency is key to all branding — including website branding. Your website should match you.

Following the established brand guidelines for your website not only makes designing it much easier, it also ensures that your website cohesively aligns with your company/business. The typography, color palette, and imagery should already be set for your website by using your already designed brand guidelines. Consistent page layout promotes visitor recognition, which is difficult to do without already established branding.

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