The Challenge Tailwaters Lodge on the South Holston is a complete overhaul and rebrand of an existing vacation rental business on the South Holston River in Bristol, TN. They faced an uphill battle with name recognition and competing against numerous other vacation...
The Challenge Grundy National Bank is looking to grow and expand. Their current “National” charter would not allow them to cross state lines so they had one option – change chargers to a “State” bank. To do this required a name change and...
The Challenge Watauga Dental Center, located in Kingsport Tennessee, recently underwent a change in management and a re-evaluation of their marketing. They were looking for a fresh, fun look and feel to the business. The wanted a logo and brand image that spoke to...
The Challenge Victory Orthotics & Prosthetics, The Tri-Cities leading practice in Orthotic and Prosthetic treatment has been so focused on their clients for so long that they didn’t realize their logo, website and overall brand had become outdated. Thats...
The Challenge The Downtown Kingsport Association is a private, non-profit membership organization dedicated to the revitalization of Downtown Kingsport, Tennessee. They came to Summit Marketing (Formerly Absolute Communications) seeking a new brand identifier that...
