Tailwaters Lodge on the South Holston is a complete overhaul and rebrand of an existing vacation rental business on the South Holston River in Bristol, TN. They faced an uphill battle with name recognition and competing against numerous other vacation rental companies in the area.
Summit Marketing was able to create a distinct visual identity, develop a strategic marketing plan and execute it. We took an all-in approach focusing heavily on digital marketing with search engine optimization, digital ads and a comprehensive social media calendar.
DEVELOPING A STRONG VISUAL IDENTITY
Standing out in an already saturated market is a tough thing to do. We approached this project with a fresh set of eyes. After a thorough audit of the competition in the area, we developed a brand that would be immediately recognizable for the anglers on the river. We have leveraged this simple design to be used for embroidery, screen printing, on-property signage, and more. This timeless design will carry Tailwaters Lodge well into the future.
WEBSITE, LEAD MANAGEMENT & CRM
After some initial research, we recommended a little bit of a different approach to our standard WordPress builds. This website would need to feature a booking system to be able to manage guest bookings seamlessly and also integrate with Airbnb, booking.com and other 3rd party sites. We were able to maintain a beautifully consistent look while staying mobile friendly.
SEARCH ENGINE OPTIMIZATION
Within 4 months of launching the brand new website on a newly registered domain, we are ranking #1 in organic searches for our targeted key phrases.
SOCIAL MEDIA MANAGEMENT
Social media plays a huge role in marketing a vacation rental company. We create content calendars from the ground up highlighting the natural beauty of the property and it’s many amenities.
PHOTO & VIDEO
Photo & Video is almost the most important aspect of this whole project. For their clients to understand exactly what they get with their rental, we photographed each rental property to highlight the various amenities as well as beautiful drone footage to highlight river access and other geographical features.