Digital Marketing
Search Engine Optimization (SEO)
SEO is strategically using specific keywords or phrases to focus on in the content of your webpages, but it is more than just words and phrases. SEO includes placing links within the text, using alt tags on images, and title attributes for outgoing links. Optimizing a website for a search engine is an ongoing and ever changing process.
Search Engine Marketing (SEM)
SEM is a strategy using paid tactics to gain visibility on the search engines. We include everything from setting up and optimizing paid ads, to managing the account to increase conversions and returns. We create targeted campaigns that place your products and services in front of your target audience.
Social Media
We live in a digital age, with social media growing more essential by the day. To keep you ahead of the curve, we keep up-to-date with the latest trends and newest platforms. We focus on only the most powerful and influential social media sites, guaranteeing you and your site amazing social citations.
Interactive Media
Nothing connects you with your audience more so than interaction. Interactive elements help leave an impression and maintain the attention of users. We can help you build interactive experiences into several different forms of media, from websites to digital advertisements and more.
Search Engine Optimization (SEO)
SEO is strategically using specific keywords or phrases to focus on in the content of your webpages, but it is more than just words and phrases. SEO includes placing links within the text, using alt tags on images, and title attributes for outgoing links. Optimizing a website for a search engine is an ongoing and ever changing process.
Search Engine Marketing (SEM)
SEM is a strategy using paid tactics to gain visibility on the search engines. We include everything from setting up and optimizing paid ads, to managing the account to increase conversions and returns. We create targeted campaigns that place your products and services in front of your target audience.
Social Media
We live in a digital age, with social media growing more essential by the day. To keep you ahead of the curve, we keep up-to-date with the latest trends and newest platforms. We focus on only the most powerful and influential social media sites, guaranteeing you and your site amazing social citations.
Interactive Media
Nothing connects you with your audience more so than interaction. Interactive elements help leave an impression and maintain the attention of users. We can help you build interactive experiences into several different forms of media, from websites to digital advertisements and more.
Digital Ads
Social Impressions
Digital Platforms
HOURS in vr
In order to be seen on the internet, you need to be easily found through search engines, such as Google or Yahoo. This process can be time-consuming and ever-changing, but we are here to guide you through it.
What is SEM?
Search Engine Marketing, also known as PPC (pay-per-click), is a strategy using paid tactics to gain visibility on search engines. We include everything from setting up and optimizing paid ads to managing the account and increasing conversions and revisits. We begin with comprehensive keyword research and competitor insights to create campaigns that place your products and services in front of your target audience.
With our SEM system we have full control over when your ads show and to whom they show, making SEM perfect for testing out new strategies, sending traffic to a sale, or for accelerating traffic during quieter periods. These campaigns include: Search Ads (Text Ads), Shopping Ads, Display Ads, and Youtube Ads.

What is SEM?
Search Engine Marketing, also known as PPC (pay-per-click), is a strategy using paid tactics to gain visibility on search engines. We include everything from setting up and optimizing paid ads to managing the account and increasing conversions and revisits. We begin with comprehensive keyword research and competitor insights to create campaigns that place your products and services in front of your target audience.
With our SEM system we have full control over when your ads show and to whom they show, making SEM perfect for testing out new strategies, sending traffic to a sale, or for accelerating traffic during quieter periods. These campaigns include: Search Ads (Text Ads), Shopping Ads, Display Ads, and Youtube Ads.
What about SEO?
- Map Optimization
- On-Page Optimization
- Local Directory Citations
- SOCIAL MEDIA Citations
What about SEO?
Search Engine Optimization (SEO) is used to increase your online presence and visibility across a wide range of internet search engines. There are several methods that are used within SEO in conjunction with keywords and phrases on your webpages which include: Map Optimization, On-Page Optimization, Local Directory Citations, and Social Media Citations. While all are important in increasing your visibility, this chart shows the distribution of the methods used within SEO that are most impactful for you and your business.
- Map Optimization
- On-Page Optimization
- Local Directory Citations
- SOCIAL MEDIA Citations
Social Media
Content strategy is not complete without social media. Social media management requires strategy and is more than simply getting likes and comments. It is a great tool to share high-quality content quickly with the consumer, and it is a necessity to keep an active presence across all of your social media platforms.
Using social media effectively requires understanding the different platforms, knowing how to properly engage with your audience, and keeping a pulse on the latest trends. Our team has the knowledge and expertise to grow your social media presence and influence.

Social Media
Content strategy is not complete without social media. Social media management requires strategy and is more than simply getting likes and comments. It is a great tool to share high-quality content quickly with the consumer, and it is a necessity to keep an active presence across all of your social media platforms.
Using social media effectively requires understanding the different platforms, knowing how to properly engage with your audience, and keeping a pulse on the latest trends. Our team has the knowledge and expertise to grow your social media presence and influence.
Here, you can view what we’ve been up to recently. Make sure to contact us to see how we can help elevate your business. We would love to hear from you.
Our Clients
Royal Building Products
Builders FirstSource
Legacy Bank
City of Kingsport
Hapco Pole Products





Our Clients
Need another Service?
Digital marketing is just one avenue of spreading your brand’s message. Others include websites, print materials, promotional items, social media and more. Keeping a consistent voice across all of these channels takes a large amount of work and experience. We have the knowledge, experience, and team to make that happen. Click the button below to see more of our services.
Website
Identity
Get Started
Growing your business is like climbing a mountain, and the tallest mountains are difficult to climb alone. As a full-service creative and media agency, we have the team and resources to help you find your footing and make it to the summit. Tell us about your needs and we will start the climb together.

Contact Us
1227 Volunteer Pkwy | Bristol, TN 37620
info@thesummitmarketing.com
423.246.0336