The Challenge

The Downtown Kingsport Association is a private, non-profit membership organization dedicated to the revitalization of Downtown Kingsport, Tennessee. They came to Summit Marketing (Formerly Absolute Communications) seeking a new brand identifier that incorporated the “Eat, Drink, Live, Work” message they wished to communicate to potential residents, downtown businesses and the community at large.

The Solution

We decided on a logo concept that utilized the iconic elements of downtown Kingsport (Train Station and Church Circle) while also reflecting the diversity, vibrancy, and creativity of the area with the focus on bright color. We completed the brand kit by finishing out business cards, letterhead and envelopes to help their brand recognition.