The Challenge

The City of Kingsport approached Summit Marketing (Formerly Absolute Communications) with the challenge of creating an updated city logo that would utilize elements from past logos to maintain legacy and consistency while reflecting the unique environment of the Tennessee mountain city and utilize the city’s original planned layout in the logo design.

The Solution

The bold points in the sunburst / arc reference Church Circle, a focal point of the planned city where radial streets (Sullivan Street / Holston Street / Broad Street / Watauga Street) emanate from the original John Nolen city plan. Within the sunburst, there are seventeen smaller points that reference the founding of the City of Kingsport in 1917. Bays Mountain’s silhouette showcases the environment within the logo, and the use of the sun, mountains, colors and Trajan typeface have all appeared in some form in previous logos.